When you buy diamonds, you have to consider the price and liquidity of the good.

More brokers you will have in your purchase chain and more you will be far away from the fair value, then will be hard to take advantage of the positive performance.

To avoid excessive fees and costs on your diamond purchase, which would reflect negatively on the fair value, you must place much attention to the purchasing price.

A new commercial phenomenon are the “investment diamonds” offered by commercial companies connected to banks with the unreal “investment grade” quality, giving you the impression of a special quality in the world of diamonds. Without mentioning that, if that companies will decide to leave the service of the sale of diamonds, you will be “out of the market” and it would be impossible for you to sell diamonds on real market.

The second factor is the “liquidity” of diamonds.

The demand for diamonds is related to the demand of jewelry that is influenced by economic growth and demography.

Our advisory holds in high regard the dynamics of consumer behavior and jewelry market forecasts for the coming years. As the financial market have hundreds of thousands of financial products, also in diamond market there are thousands of qualities, each one with its own price trend and its own degree of liquidity.

To better understand: if you suppose to invest in real estate, we have in mind the different characteristics between a little apartment in the city center and a large and prestigious penthouse in a residential area.

Now, even in the world of diamond you can choose to buy an asked and liquid quality or a category of rare diamonds not strongly required on the market. Even for us it is very hard to forecast the diamond that will gain in the coming years, that’s why we are used to show to our customers services as BFOREVER® and Made To Measure according their expectations.